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| Teleclasses for the Joyfully Jobless
A Dozen Ways to Build Your Expert StatusNot long ago, I saw a story on television about an innovative house in Florida designed by an architect who has used my Establish Yourself as an Expert tools to gain visibility and credibility for his practice. Hardly a week passes when I don’t read or hear about someone who has adapted this material successfully in building their own business. Coaches, photographers, writers, inventors, entrepreneurs of all sorts have learned to think like an expert and position themselves in a way that makes them memorable. And, yet, many people think that they lack what it takes to be perceived as an expert. Think you can’t establish yourself as an expert until you write that book or get invited to appear on CNN? Think again. Building expert status is an on-going, long-term process and in this lively teleclass you’ll learn more than a dozen ways to start doing just that. We’ll focus on small steps you can take now to start building your expert business—right where you are.
Thursday, August 20 Conversation Transformation:The Power of Facebook and Twitter to Market Your Small BusinessWant to understand how sites like Facebook and Twitter can help you communicate better with your potential clients and customers as well as grow your business? You've probably been hearing about social media everywhere, from the TV news to the local paper. In today’s unprecedented business environment, you need to avail yourself of every opportunity to reach out and touch your target market, and build business relationships in ways you never previously imagined. Especially in an economic downturn, an effective communications strategy is key. It’s a whole new world out there when it comes to marketing yourself. As a small business owner you have the ability to offer what the bigger players can't--a personal, authentic connection directly with your prospects. Welcome to the world of Social Media Marketing! Facebook and Twitter are two of the biggest social sites on the planet -- and can help you connect with people who are interested in you and your services through conversation and relationship-building. This teleclass will teach you how to best use Facebook and Twitter in your small business to generate lots of interest in what it is you have to offer -- and help position you as the go-to expert in your niche. You will learn: How to implement a few simple but efficient Facebook strategies which give you maximum visibility in minimum time
Fundamentally, this teleclass will teach you how to begin devising an effective Social Media marketing strategy for your own business -- one which will help consistently bring in new clients and more money without ever worrying about having to do a "hard sell." Transform your business by becoming a part of the conversation! Bio:
Monday, August 24 A Beginner's Guide to Getting PublishedDo you have a great idea for an article or a book? Have you realized that getting published can be a powerful marketing tool? Are you clueless about how to begin breaking into the publishing world? If you answered yes to any of these questions, join Barbara Winter for a lively teleclass that will give you an overview of the mysterious world of publishing. You'll learn:
Whether you dream about being a full-time writer or want to write as a sideline, this teleclass will give you the basics, plus answer your questions and share resources. Barbara will draw on her own substantial experiences as a newsletter editor, article writer, published book author, and editor of numerous self-published books.
Wednesday, August 26 Missed a Teleclass?Did you miss one of my previously scheduled Teleclasses or you just can't wait for the next call? The following Teleclasses are now available as an audio download (you'll select your recording upon checkout):
Each recording is $34
Write something worth reading or live something worth writing. ~ Benjamin Franklin | Idea
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